There was just something cool about branding a Colorado marijuana dispensary out of Austin, Texas, where even Willie can’t toke up and be legal! We hooked up Bonfire Cannabis Company with some solid marks to build their brand on. This was not your typical pot-leaf logo with smoke pouring out of hand-rolled joints. BCC aims for a higher quality product with a focus on life and nature, something we wanted to keep central to their branding. We developed a wide variety of logo, color, and icon options for them to carry forward in a number of different outlets. We also tackled their packaging, which was no easy feat due to all the rules and regulations involved with marijuana products. These tiny packages must contain a ridiculous amount of content, so making them look good was a serious challenge. Next time you’re in Boulder, Colorado, and you want to see some Double Rainbows – check these guys out.