Maeker’s Sausage Package Design

Who They Are

Maeker’s Sausage & Processing started out as a family-run grocery store in Shiner, Texas in 1967. They began experimenting with smoked sausage and due to high demand they opened Shiner’s first state meat plant in 1972. Today you’ll find their sausage in H-E-B, Wal-Mart, Brookshire Brothers and more throughout the state of Texas.

Project Overview

In late 2015 Maeker’s was sold by the original owners to a new Shiner-native family. Under new ownership, they approached Left Hand Design to give their sausage package design a complete revamp. With dozens of products and a long history they needed something that was going to stand the test of time while paying homage to it’s foundation.

Maeker’s Sausage & Processing logo featuring bold vintage-style lettering in cream on a black badge design. Includes “Est. 1967,” a Texas state graphic with a star over Shiner, and curved accents framing the words “Shiner Texas.”
sausage packaging
Six vacuum-sealed packages of Maeker’s smoked sausages arranged in two rows, each with distinct label colors. Flavors include BBQ Style, Double Black Pepper, Jalapeño & Cheese, Pork & Beef, Pork, and Porkies, all branded as real Texas sausage made in small batches.

Real Texas sausage, made the Shiner way

Maeker’s Sausage has been smoking small-batch links in Shiner, Texas since 1967, using time-tested recipes and hickory smoke for bold, authentic flavor in every bite. This refreshed packaging system keeps that heritage front and center while standing out in busy grocery coolers across Texas.

Assorted packages of Maeker’s smoked sausages displayed in a refrigerated section, including Double Black Pepper, Pork, Pork & Beef, BBQ Style, Porkies, and Chicken varieties. Each vacuum-sealed package features bold labels with distinct colors and branding, emphasizing small-batch, real Texas sausage.

Stay tuned for more!

Maeker’s Sausage continues to pump out products. As we work together we’ll continue to update this page as more projects are completed.

If you’re in need of a package design for your product feel free to contact us here. We look forward to hearing about your next project!