The World’s Largest Conference for Women Engineers came to Austin in 2017 and needed a graphic to accompany their event branding with some Austin flare. Bats, tacos, cranes, and music were all considered for the concept – but in the end we went with a food truck full of desserts. This graphic was printed large and small throughout the event, and played right into the line of food trucks outside the convention center when it was break time. We had fun with this one.