Whale Shark Media (now RetailMeNot) was the world’s leading online marketplace for coupons and deals, connecting millions of shoppers with savings across a highly competitive digital landscape. Built on scale, reach, and trust, the brand quickly positioned itself as a dominant force in online commerce.
We were brought in to create a distinctive brand identity inspired by the whale shark—the largest fish in the world. The resulting logo and visual direction emphasized size, confidence, and market leadership. This foundational identity helped Whale Shark Media stand out in a crowded space and supported its rapid growth, ultimately contributing to its evolution into RetailMeNot and its position as the biggest fish in the pond.
As we work together we’ll continue to update this page as more projects are completed.
If you’re in need of a logo design or a similar full spectrum branding package like this feel free to contact us here. We look forward to hearing about your next project!
