Riley Herbst was born with a need for speed. He began racing karts at the age of 5 to eventually live out his lifelong dream of becoming a NASCAR driver. At age 19, young and hungry, Riley needed a logo design that could sit on a page and look as fast as the car, or truck, he was driving.
He reached out to Left Hand Design in hopes he could establish a brand that would stand the test of time and build the foundation for the long road ahead. We honed in on what Riley was after: something that looks fast using the initials RH.
Several concepts were presented, but we love what Riley chose as the hero. The mark balances sharp racing movement with clear RH initials, giving him a compact symbol that works across merch, social, and race-day applications.
Like all logos we design, Riley was given a full array of lockups to fit any application he needed to throw his logo on: a hat, a shirt, a website, the doorframe, or the hood of a NASCAR. He is covered.
If you or someone you know is looking for a sports logo design, or you happen to know another NASCAR driver needing a logo, please feel free to contact us about your next project!
