We helped 5 Soul go totally against the grain of traditional wineries. Our shop handled the full creative spread: a strong logo, a modern website, custom screen-printed bottle designs, and environmental branding for their 10-acre property. From the T-shirts to the packaging, we made sure their “premium-not-pretentious” vibe shines through.
To really push the brand into the “high-end but approachable” territory, we didn’t stop at the logo. We rolled up our sleeves and got tactical—helping 5 Soul select the perfect bottle silhouette and sourcing custom corks that add that tactile “premium” feel. To top it off, we collaborated with a specialty printer to execute custom screen printing directly onto the glass. It’s that extra layer of detail that takes the brand from just another label to a top-shelf experience.
We designed high-quality, custom apparel that people actually want to wear, along with bold, oversized wall graphics that have become the go-to backdrop for every “cheers” photo on the property. By creating these “Instagrammable” moments, we helped turn 5 Soul into a brand that guests don’t just visit—they share it with the world.
The website we built for 5 Soul is a digital extension of their property. It doesn’t just list hours; it’s a strategic hub where guests can book pickleball courts, join the wine club, and explore their latest releases. It streamlines the customer experience so the 5 Soul crew can focus on what they do best: hospitality.
Every touchpoint at 5 Soul had to feel like part of the same easygoing Hill Country story. From screen-printed bottles and custom corks to apparel, wall graphics, and the website, we built a brand system that carries their premium-not-pretentious personality everywhere guests interact with them. The result is a wine destination that feels polished, playful, and unmistakably shareable.
Whether you’re a winemaker or a hospitality pro, we make sure your brand looks just as smooth as your favorite pour. If these guys can trust us to build an entire Hill Country legacy from the ground up, imagine what we can do for your next big idea.
If you’re in need of a logo design or a similar full spectrum branding package feel free to contact us here. We look forward to hearing about your next project!
