Austin-Based Brand Identity Design for Chicago Companies
Left Hand Design is based in Austin, Texas—not Chicago. We work with organizations nationwide through a structured remote process. If you need a walk-in Chicago office or a local area-code number, we are not that studio. If you want an experienced independent team focused on strategy, identity, and production-ready execution, we can work together from anywhere.
Chicago brands often communicate across very different settings: professional services in the Loop, hospitality and retail in the West Loop and River North, neighborhood-facing businesses in Wicker Park and Lincoln Park, and growing companies serving the wider Chicagoland market. We use that context only where it affects the real design problem—your audience, competitive set, physical applications, or expansion plans.
Discovery, concept reviews, and refinement happen by video with clear milestones and documented feedback. Tell us about your project and we’ll explain whether our remote process is a good fit.
Our process gives Chicago teams direct access to the designers doing the work, with focused meetings and clear decision points.
Each phase connects strategy to the applications your identity must support—not just a polished presentation mockup.
We begin with a questionnaire and video conversations about your offer, audience, decision-makers, competitors, growth plans, and the Chicago market details that genuinely influence the identity.
We develop distinct visual directions and test them on useful touchpoints such as storefront signs, proposal decks, websites, packaging, service vehicles, menus, and social profiles.
We refine the approved direction, build primary and secondary lockups, and prepare scalable vector files plus everyday exports and usage guidance based on the agreed project scope.
Albuquerque, NM
Based in Albuquerque, New Mexico, CrossFit Mañana is a community-first fitness sanctuary. We built an intentional, welcoming brand identity, supporting assets, and a style guide that amplifies their "For a Better Tomorrow" philosophy. Read More
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Spicewood, Texas
Based in Spicewood, 5 Soul Wine Co. is a modern 10-acre winery that trades stuffy tasting rooms for backyard vibes. We built a bold brand identity, custom bottle packaging, and a website that’s as smooth as their Texas Hill Country pours. Read More
Dripping Springs, Texas
Hoss Straps builds gear that doesn't quit. We delivered a full-scale brand identity, custom packaging, and a high-performance website to match their rugged, weatherproof straps—proving that "tough as nails" can still look incredibly sharp. Read More
Spicewood, Texas
Based in Spicewood, Cypress Millworks blends 35 years of expertise with high-end craftsmanship. We crafted a brand identity that reflects their dedication to custom, hand-built cabinetry—delivering upscale woodworking solutions that look as good as they're built. Read More
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Atlanta, Georgia
Vibrantworks Financial brings clarity to the "experience economy." We built a brand identity that mirrors their mission—delivering tailored financial solutions and strategic growth for the creators and innovators who keep the world spinning. Read More
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Las Vegas, Nevada
We built a high-speed personal brand for NASCAR driver Riley Herbst. Utilizing his initials "RH," we designed a timeless, dynamic logo and a versatile array of asset lockups engineered to perform from merchandise to racetracks. Read More
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Spring, Texas
Based in Spring, Texas, APE-X Garage is a DIY haven for gearheads. We built a high-octane brand identity, custom apparel, and a style guide that speaks to the "Your Vision, Our Tools" mindset. Read More
Saint Jo, Texas
Located in historic Saint Jo, Texas, Red River Station is a premier outdoor music venue. We built a rugged, heritage-inspired brand identity and style guide that captures the soul of the legendary Chisholm Trail. Read More
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Chicago customers may first encounter a business through search, a referral, an event, a storefront, or a sales presentation. A distinctive identity makes the brand easier to recognize without leaning on predictable skyline, flag, or sports references.
The same mark may appear on a West Loop window sign, a mobile website, a proposal deck, a menu, a service vehicle, or event graphics. We test small and large applications so the identity remains clear instead of becoming fragile outside the presentation.
Organizations expanding across Chicagoland need a system that locations, departments, vendors, and sales teams can use without improvising. Defined typography, color, imagery, and logo rules make that growth easier to manage.
A final handoff should support real production. Depending on scope, we organize AI, EPS, and SVG vectors; PNG and JPG exports; approved color specifications; alternate lockups; and practical guidance for printers, developers, sign fabricators, and internal teams.
No. Left Hand Design is based in Austin, Texas, and we do not claim a Chicago office or local phone number. We work remotely with organizations across the United States. This page is for Chicago businesses that want to partner with our Austin studio through a structured remote process.
We use a focused questionnaire, video discovery meetings, scheduled concept reviews, and documented feedback points. Your team works directly with the designers responsible for the project, and each stage ends with a clear decision before the work advances.
Most Left Hand Design logo and identity projects start at $5,000. Final pricing depends on the strategic depth, number of stakeholders, required applications, supporting identity elements, revision scope, and whether guidelines or rollout materials are included. We confirm the scope and fee before work begins.
Depending on the approved scope, the handoff can include AI, EPS, and SVG vector artwork; PNG and JPG exports; primary and secondary lockups; approved color specifications; typography recommendations; and practical usage guidance. We document the exact deliverables in the proposal.
No. Choose a Chicago-based designer if face-to-face workshops, on-site meetings, or local community involvement are essential requirements. Choose our Austin studio if you value a senior independent team, structured remote collaboration, and identity files prepared for real production.
